Email Marketing - Address List
If you are going to buy an address list from a third party company then always ask and ensure all recipients on that list have actually opted in to receive emails from third parties such as yourself.
It is good practice to ask the company selling the list to you for a small subset of the list before purchasing so you can test it.
Is it allowed under UK Law
There is nothing in the legislation which expressly prohibits the purchasing of email lists. However, if you are thinking of using such a list, you should only purchase it from a reputable company and you should ask for a warranty that the list has been lawfully collected and may be used as intended.
In this Series
Don't miss the rest of this series on email marketing. Follow the links below for the full article.
- Introduction
- Your Audience
- The Right Message
- The Law
- Opting out
- Address List
- Sending your email
- Avoiding Spam Filters
- Monitoring the campaign
- Regular communications